Spring ’23
Suit Campaign

Photography - Lucie Keen
Cinematography - Milan Keen
Model - Brock Jenkins
Styling - Hugo Boss

Men's business suit promotional campaign for Signature BOSS Menswear by HUGO BOSS

A spring campaign celebrating the timeless three-piece suit by BOSS Menswear, featuring a woven micro pattern for adaptable styling, tailored to a streamlined fit in virgin wool with stretch.

Multi-media, multi-platform campaign
Ultimately creating 37 assets
5 film vignettes & 32 still images.

For direct-to-consumer and social platforms, we crafted a compelling narrative that chronicles the journey of a man navigating his daily transitions — from setting off to the bustling city office to returning home as the sun sets. This resonant storyline has been captured through a carefully curated series of stills and video vignettes, bringing the essence of the modern man's daily odyssey to life.

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