Tulle Half-Slip
& Crush On You Cami

Summer '23 Campaign

PHOTOGRAPHY – LUCIE KEEN
Cinematography - Milan Keen
Model - Alex Duncan

A visual journey unfolds through the streets of Atlanta in our "Tulle Half Slip & Crush On You Cami" campaign for Free People, encapsulating the essence of fearless femininity and spirited individuality.

Targeted at direct-to-consumer and social platforms, we've encapsulated a compelling journey that expresses the dynamic spirit of a young woman. She is the embodiment of effortless charm and vivacity, adorned in pieces that are as liberating as they are exquisite.

Multi-media, multi-platform campaign
Ultimately creating 35 assets
5 film vignettes & 30 still images

She weaves through the city, each piece she’s adorned in becoming a testament to freedom and courage, an ode to the modern young woman who is as bold and romantic as the city she calls home.

The tiered design of the tulle half-slip skirt moves in harmonious concert with the city's rhythm; each sheer ruffle paints a canvas of light and motion, echoing the dynamic pulse of urban life.

Complemented by the corset-inspired camisole, which features intricate embroidery, sheer mesh, and a low open back, the ensemble unveils a symphony of romantic and effortlessly femme city fashion, capturing the essence of youthful elegance.

City Boutique

Banana RepublicSummer '23